Kajian Keputusan Konsumen Lokal Dalam Pembelian Produk Elektronik Ramah Lingkungan

Abstract

With the increasing income and education in the society,
the tendencies to choose consuming green (environmentally
friendly) products are increasing too. The usages of green
products are also influenced by the product information. The
popularity of the brand for the green products is also an
influencing factor in the buying decision of the consumer.
Consumer can see that the making of green products surely
require professionalism and brand trust. The awareness level for
the preservation of the environment has impact on the buying
decision of green products. This is mostly influenced by the easy
access of information about green products, which is turn can
increase the awareness of the need for environmental friendliness.
Keywords: green products, buying decision, environmental
friendliness, consumer