PENGARUH CO-CREATION TERHADAP INNOVATION PERFORMANCE YANG DIMEDIASI PRODUCT INNOVATION
Keywords:
co creation, innovation product, performance innovation
Abstract
Co-creation pada dasarnya banyak menguntungan organisasi, selain itu juga mempengaruhi peningkatan kinerja inovasi. Beberapa temuan hasil penelitian menyatakan bahwa co-creation mempengaruhi kinerja inovasi secara positif, sedangkan temuan lain menunjukkan efek negatif. Bukti empiris yang kontradiktif ini, dimaksudkan untuk mengkaji variabel mediasi innovation product dapat memastikan bahwa co-creation mempengaruhi peningkatan performance innovation. Studi ini mengacu pada sampel industry kuliner yang dianalisis menggunakan satu set model regresi kuadrat-terkecil biasa. Hasil menunjukkan bahwa co creation secara langsung berpengaruh positif dan signifikan terhadap performance innovation. Selain itu, co creation secara tidak langsung berpengaruh terhadap performance innovation, atau dimediasi product innovation.
References
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Ketchen, DJ, Hult, GTM, & Slater, SF (2007). Toward a greater understanding of market orientation and resource-based view. Strategic Management Journal, 28(9), 961–964
Li, Y., Wang, L., & Liu, Y. (2011). Organizational learning, product quality and performance. mance: The moderating effect of social ties in Chinese cross-border outsourcing. International Journal of Production Research, 49(1), 159–182.
Prahalad, C.K., & Ramaswamy, V. (2004). Co-creation experiences: Further practice in value creation.Journal of Interactive Marketing, 18(3), 5–14.
Tsai, KH (2009). Collaborative networks and product innovation performance: Towards contingency perspective.Research Policy, 38(5), 765–778.
Zhou, KZ, Li, JJ, Zhou, N., & Su, C. (2008). Market orientation, job satisfaction, product quality, and firm performance: Evidence from China. Strategic Management Journal, 29(9), 985–1000.
Zhang, GP, & Xia, Y. (2013). Apakah kualitas masih membayar? Sebuah pemeriksaan ulang dari hubungan antara manajemen kualitas yang efektif dan kinerja perusahaan.Manajemen Produksi dan Operasi, 22(1), 120–136.
Cui, A.S., & Wu, F. (2016). Leveraging customer knowledge in innovation: Antecedents and The impact of customer involvement on new product performance. Journal of the Academy of Marketing Science, 44(4), 516–538.
Du, J., Leten, B., & Vanhaverbeke, W. (2014). Managing open innovation projects with science-based and market-based partners.Research Policy, 43(5), 828–840.
Ferreras-Méndez, J. L., Newell, S., Fernández-Mesa, A., & Alegre, J. (2015). Depth and breadth of external knowledge search and performance: The mediating role of absorptive capacity.Industrial Marketing Management, 47,86–97
Foss, N.J., Laursen, K., & Pedersen, T. (2011). Linking customer interactions and innovation: The mediating role of new organizational practices. Organization Science, 22(4), 980–999
Faems, D., Janssens, M., Madhok, A., & Van Looy, B. (2008). Towards integration perspectives on alliance governance: Linking contract design, trust dynamics, and contract application.Academy of Management Journal, 51(6), 1053–1078. Faems, D., Van
Hagedoorn, J. (1993). Understanding the rationale for strategic technology partnerships: Inter-organizational cooperation modes and sectoral differences. Strategic Management Journal, 14(5), 371–385.
Helfat, C.E., & Peteraf, M.A. (2003). Dynamic resource-based view: Capabilities life cycle. Strategic Management Journal, 24(10), 997–1010.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). No TitleMultivariate Data Analysis. In Prentice-Hall, Inc (Vol. 1, Issue 6).
Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM). Sage publications.
Iglesias, O., Ind, N., & Alfaro, M. (2013). An organic view of brands: Co-brand value creation model.Journal of Brand Management, 20(8), 670–688.
Iglesias, O., Markovic, S., Singh, J.J., & Sierra, V. (2017). Are customer perceptions of corporate services brand ethics enhance brand equity? Considering the role of brand heritage, brand image, and recognition benefits. Journal of Business Ethics.http:// dx.doi.org/10.1007/s10551-017-3455-0
Ind, N., Iglesias, O., & Markovic, S. (2017). The co-creation continuum: From tactical to market research tools to strategic collaborative innovation methods.Journal of Brand Management, 24(4), 310–321
Ind, N., Iglesias, O., & Schultz, M. (2013). Building a shared brand. California Management Review, 55(3), 5–26.
Jarvenpaa, S.L., & Majchrzak, A. (2016). An interactive self-regulation theory for sharing. and protecting in inter-organizational collaboration.Academy of Management Review, 41( 1), 9–27.
Jack, EP, & Powers, TL (2015). Managing strategic supplier relationships: Antecedents and results.Journal of Business & Industrial Marketing, 30(2), 129-138.
Knudsen, MP (2007). The relative importance of inter-firm relationships and knowledge. transfer for successful new product development.Journal of Product Innovation Management, 24(2), 117-138
Knudsen, M. P., & Mortensen, T. B. (2011). Some immediate–but negative–effects of Transparency in Product Development Performance. Technology, 31(1), 54–64.
Ketchen, DJ, Hult, GTM, & Slater, SF (2007). Toward a greater understanding of market orientation and resource-based view. Strategic Management Journal, 28(9), 961–964
Li, Y., Wang, L., & Liu, Y. (2011). Organizational learning, product quality and performance. mance: The moderating effect of social ties in Chinese cross-border outsourcing. International Journal of Production Research, 49(1), 159–182.
Prahalad, C.K., & Ramaswamy, V. (2004). Co-creation experiences: Further practice in value creation.Journal of Interactive Marketing, 18(3), 5–14.
Tsai, KH (2009). Collaborative networks and product innovation performance: Towards contingency perspective.Research Policy, 38(5), 765–778.
Zhou, KZ, Li, JJ, Zhou, N., & Su, C. (2008). Market orientation, job satisfaction, product quality, and firm performance: Evidence from China. Strategic Management Journal, 29(9), 985–1000.
Zhang, GP, & Xia, Y. (2013). Apakah kualitas masih membayar? Sebuah pemeriksaan ulang dari hubungan antara manajemen kualitas yang efektif dan kinerja perusahaan.Manajemen Produksi dan Operasi, 22(1), 120–136.
Published
2024-12-31
How to Cite
Rahayu, R. (2024). PENGARUH CO-CREATION TERHADAP INNOVATION PERFORMANCE YANG DIMEDIASI PRODUCT INNOVATION. Arthavidya Jurnal Ilmiah Ekonomi, 26(2), 281-293. https://doi.org/10.37303/a.v26i2.579
Section
Articles
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