FAKTOR ESKTRINSIK DAN INTRINSIK YANG MEMPENGARUHI PERILAKU GREEN CONSUMER DI BEBERAPA NEGARA

Abstract

Abstract: Today, healthiness and environmental problem has
became people’s attention around the world. The impact of damaged
environment can seem clearly. Environmental problem is closely
related to healthiness problem. Nowadays, some countries have done
some efforts to reduce the environmental and healthiness problem.
Recently, Green consumer behavior becomes a major focus because
it can be the solutions to minimize environmental and healthiness
problems. Most people begin to realize the behavior of environmental
care and change their habit include usage habits of goods. The society
begin to switch to consume green product as their efforts to minimalize
negative impact of the consumption of products. Motivation have an
important role to affected society’s behavior. Obviously, the society’s
behavior in every country in green consumer behavior are different.
That motivation then affect the purchasing deci
sions for consumers. Obviously, creating the motivation of marketing’s
role is an important thing.
Keywords: Buying Decision Making; Evironment; Green Consumer;
Motivation