GUERRILLA MARKETING: DILEMA EFISIENSI BIAYA DAN EFEKTIFITAS PROMOSI DALAM MENDAPATKAN KONSUMEN

Abstract

Nowadays people’s knowledge is getting bigger, so it makes
the marketers have to develop their promotion technique becomes
better for getting the increase number of the consumers. At first,
guerrilla marketing is used by small business because it need not a big
fund but it is able to produce a lot of products. In real life, to do a
guerrilla marketing strategy needs higher cost. Otherwise, there are a
lot of big companies which is used guerrilla marketing strategy. When
doing guerrilla, especially the small enterprises they have to think
about the resource so that the enterprise can get the value of
consumer that they want matched with the cost.
Keywords : guerilla marketing, cost, promotion