PENERAPAN STRATEGI VALUE PRICING PADA PERUSAHAAN

Abstract

Choosing a pricing objective and associated strategy is an
important function or the business owner and integral part of the
business plan. The important of strategy of pricing is how the company
reach their goal or profit what their want. The fact that all customers
want good products and no customers want to overpay. Regardless of
the product category, it is the customers’ perception of value that will
determine which vendor gets their business. For this reason, it is
important for companies who make and price products to understand
how much their products are worth.
Kata Kunci : Value pricing, Strategic, Price, EDLP, HLP