PENGARUH NET PROFIT MARGIN, TOTAL ASSET TURN OVER TERHADAP RENTABILITAS EKONOMI PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA

Abstract

Abstract. The purpose of this study is to provide empirical evidence that the
Net Profit Margin (NPM) significantly affects economic rentability and
provide empirical evidence that Total Assets Turn Over (TATO) significantly
affects the economy rentability Manufacturing Companies Listed in Indonesia
Stock Exchange with less control variable size firm. This study uses
secondary data, financial reports companies listed on the Stock Exchange the
period 2007-2011. Data was collected using Content Analysis method. The
sampling technique using purposive sampling method, the number of samples
in this study were 95 manufacturing companies. The results show, that the
NPM significant effect on the economic rentability and TATO significant
effect on the economy rentability Manufacturing Companies Listed in
Indonesia Stock Exchange in 2007-2011.
Keywords : Net Profit Margin, Total Assets Turn Over, Firm Size,
Economic Rentability