Putra CAP. PENGARUH KREDIBILITAS MEREK DAN CITRA MEREK TERHADAP EKUITAS MEREK PRODUK “SAVER” PT CEMAKO LESTARI INDONESIA. A [Internet]. 2023Oct.31 [cited 2026Oct.28];25(2):237-46. Available from: https://arthavidya.wisnuwardhana.ac.id/index.php/arthavidya/article/view/484