Arthavidya Jurnal Ilmiah Ekonomi http://arthavidya.wisnuwardhana.ac.id/index.php/arthavidya Fakultas Ekonomi Universitas Wisnuwardhana en-US Arthavidya Jurnal Ilmiah Ekonomi 1410-8755 DESAIN PRODUK MELALUI TAHAPAN PENGEMBANGAN PRODUK MARKETABLE http://arthavidya.wisnuwardhana.ac.id/index.php/arthavidya/article/view/222 <p>Product Life Cycle or product life cycle is an important indicator for designing and developing products, but it is only used to see the ability of a product to compete in the market on a regular basis. So that in planning product design, it is necessary to use tools or use good methods in order to create products that are competitive and effective and efficient. The purpose of this discussion is expected to be able to contribute to academics and society in general, regarding systematic steps in product design and development activities. This research uses a qualitative descriptive method through a case study on a beverage product, with the focus of the research on the process of developing product design concepts. Sources of data obtained from the study of literacy and data collection using observation and documentation. In developing the product design, Memories coffee issued a coffee variant in 250 ml packaging. By using an attractive bottle design and still maintaining its quality, making memorable coffee just for you becomes one of the most popular coffee brands on the market</p> Yusuf Purwanto Muh K Bonesaputra ##submission.copyrightStatement## 2022-10-05 2022-10-05 24 2 121 130 10.37303/a.v24i2.222 FINANCIAL KNOWLEDGE DAN FINANCIAL TECHNOLOGY PADA FINANCIAL MANAGEMENT BEHAVIOR MAHASISWA http://arthavidya.wisnuwardhana.ac.id/index.php/arthavidya/article/view/240 <p>Penelitian ini bertujuan untuk mengetahui kondisi serta pengaruh <em>financial&nbsp; knowledge</em> dan <em>financial technology</em> terhadap <em>financial management behavior</em> pada mahasiswa Strata 1 Fakultas Ekonomi dan Bisnis Universitas Negeri Malang. Data yang digunakan dalam penelitian merupakan data primer dan data sekunder, diperoleh melalui kuesioner yang disebar serta berasal dari literatur yang relevan dengan penelitian dan studi pustaka. &nbsp;Mahasiswa angkatan 2018-2019 menjadi populasi dalam penelitian ini. Sampel yang diambil sebanyak 200 responden dengan teknik random sampling dibagi setiap rumpun jurusan.</p> <p>Teknik analisis data meliputi analisis deskriptif, uji validitas dan reliabilitas, uji asumsi klasik yang meliputi uji normalitas, multikolinearitas dan heteroskedastisitas, uji hipotesis, dan analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa kondisi <em>financial knowledge</em><em>, financial technology, </em>dan <em>financial management behavior </em>mahasiswa ekonomi berada dalam kategori baik. <em>Financial knowledge</em> berpengaruh signifikan terhadap <em>financial managemen behavior</em>. Dan <em>financial technology</em> berpengaruh signifikan terhadap <em>financial management behavior</em> pada mahasiswa&nbsp; Strata 1 Fakultas Ekonomi dan Bisnis Universitas Negeri Malang.</p> Lisa Mardiati ##submission.copyrightStatement## 2022-10-11 2022-10-11 24 2 131 147 10.37303/a.v24i2.240 PENGARUH CHALLENGE STRESSORS DAN ORGANIZATIONAL SUPPORT FOR CREATIVITY TERHADAP KREATIVITAS KARYAWAN YANG DIMEDIASI OLEH KETERLIBATAN KERJA http://arthavidya.wisnuwardhana.ac.id/index.php/arthavidya/article/view/253 <p>This study aims to analyze the mediating effect of Work Engagement on the effect of Challenge Stressor and Organizational Support for Creativity on Employee Creativity. This research was conducted quantitatively by using a questionnaire as a medium to collect data. The sample used in this study was online transportation drivers in several regions in Indonesia with a total of 105 samples. The distribution of the questionnaires was carried out by means of a survey via Google Form which was distributed through social media or directly to research respondents. The research data were analyzed using linear regression analysis using the SPSS version 25 program and testing the effect of Sobel mediation. The results showed that Challenge Stressor had a positive and significant effect on Work Engagement, Organizational Support for Creativity had a positive and significant effect on Work Engagement, Work Engagement had a positive and significant effect on Employee Creativity, and Challenge Stressor had a positive and significant effect on Employee Creativity. Organizational for Creativity does not have a positive and significant effect on Employee Creativity, and Work Engagement is proven to mediate the effect of Challenge Stressor and Organizational Support for Creativity on Employee Creativity.</p> Muhammad Aldi Rahman Handrio Adhi Pradana ##submission.copyrightStatement## 2022-10-24 2022-10-24 24 2 148 163 10.37303/a.v24i2.253 PENGUATAN STRATEGI PEMASARAN UMKM DESA NGARGOGONDO DALAM MENINGKATKAN PEREKONOMIAN MASYARAKAT http://arthavidya.wisnuwardhana.ac.id/index.php/arthavidya/article/view/250 <p>This article is motivated by the phenomenon of the marketing of MSMEs in Ngargogondo Village which is not yet optimal. The not yet optimal marketing of MSMEs in Ngargogondo Village has an impact on the development of the community's economy and MSME actors have not been able to develop optimally. MSME actors must be able to design strategies to achieve effective MSME product marketing in supporting the economy. The purpose of this article is to analyze the MSME Marketing strategy in Ngargogondo Village, Borobudur District, Magelang Regency, Central Java, in order to increase MSME marketing and improve the community's economy. Data mining techniques were carried out by observation and structured interviews. The study used primary data with 20 samples of MSME actors as the object. By researching active MSMEs in Ngargogondo Village in 2022, the analytical tools used are the EFI, EFE, SWOT and MPSK Matrix. The results of the calculation of the internal and external sectors of the MSME marketing strategy of Ngargogondo Village in 2022 which are shown in the Matrix IE table are in quadrant IX which means that they are quite bad, so they are vulnerable to facing trade competition today, so they must change the marketing strategy of MSMEs in Ngargogondo Village.</p> Novi Erawati Arzan Alawi Dian Marlina Verawati ##submission.copyrightStatement## 2022-10-26 2022-10-26 24 2 164 180 10.37303/a.v24i2.250 GAMBARAN PERILAKU MENCARI INFORMASI FASILITAS LAYANAN KESEHATAN GIGI DAN MULUT SELAMA PANDEMI COVID-19 PADA PASIEN RUMAH SAKIT GIGI DAN MULUT X http://arthavidya.wisnuwardhana.ac.id/index.php/arthavidya/article/view/225 <p>Masalah media yang digunakan pasien dalam mencari informasi di fasilitas pelayanan kesehatan. Artikel atau artikel ini bertujuan untuk mengetahui bagaimana perilaku pasien dalam mencari informasi tentang fasilitas pelayanan kesehatan di RSGM X. Pengumpulan data dilakukan melalui survei dengan menggunakan total sampling. Mayoritas pasien mencari informasi terlebih dahulu mengenai fasilitas pelayanan kesehatan gigi dan mulut yang akan dikunjunginya. Penelitian ini menyimpulkan bahwa dalam pencarian informasi pelayanan kesehatan pasien menggunakan media pencarian google dilanjutkan dengan pencarian informasi melalui media sosial yaitu Instagram.</p> Maulana Puji Kusumadewi ##submission.copyrightStatement## 2022-10-31 2022-10-31 24 2 181 191 10.37303/a.v24i2.225 VARIABEL KINERJA SEBAGAI INTERVENING GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN ETOS KERJA TERHADAP KEPUASAN KERJA PADA DINAS KOPERASI, USAHA MIKRO, PERDAGANGAN DAN PERINDUSTRIAN KABUPATEN PROBOLINGGO http://arthavidya.wisnuwardhana.ac.id/index.php/arthavidya/article/view/251 <p><strong></strong></p> <p><em>Gaya kepemimpinan</em> <em>menjadi</em> <em>salah</em> <em>satu</em> <em>faktor yang dapat</em> <em>mendorong, mengarahkan, membimbing</em> <em>dan</em> <em>memotivas</em> <em>ikaryawan</em> <em>untuk</em> <em>tampil</em> <em>lebih</em> <em>baik</em> <em>dalam</em><em> bekerja</em><em>.</em> <em>Namun banyaknya dari penelitian, akhirnya gap empiris muncul sebagaimana </em><em>Lubis, Nasharuddin Mas and Sopanah (2019)</em><em> menjelaskan gaya kepemimpinan transformasional dan disiplin kerja mampu meningkatkan motivasi tetapi gaya kepemimpinan transformasional tidak mampu meningkatkan kinerja. </em><em>Selainitu, jugatimbul gap teoritis yang mana</em> <em>para</em> <em>pemimpin</em> <em>menggunakan</em> <em>pendekatan</em> <em>transaksional</em> <em>dengan</em> <em>tidak</em> <em>ingin</em> <em>mengubah</em> <em>masa</em> <em>depan,</em> <em>mereka</em> <em>hanya</em> <em>ingin</em> <em>menjaga</em> <em>hal</em> <em>–</em> <em>hal</em> <em>tetap</em> <em>sama. </em><em>Berdasarkan studi empiris dan teoritis yang telah dijelaskan maka penelitian ini ingin menganalisis pengaruh dari gaya kepemimpinan transformasional dan etos kerja terhadap kepuasan kerja dengan variabel kinerja sebagai variabel intervening. Ruang lingkup penelitian adalah karyawan atau pegawai di </em><em>DKUPP </em><em>Kabupaten Probolinggo </em><em>dengan</em> <em>menggunakan</em> <em>pendekatan</em> <em>penelitian</em> <em>kuantitatif</em> <em>melalui</em> <em>metode</em> <em>analisis</em> <em>jalur (path analysis). </em><em>Hasil analisis menunjukkan variabel gaya kepemimpinan transformasional dan etos kerja memiliki pengaruh langsung dan signifikan terhadap kinerja karyawan, variabel gaya kepemimpinan transformasional dan etos kerja memiliki pengaruh langsung dan tidak signifikan terhadap kepuasan kerja, variabel kinerja karyawan memiliki pengaruh positif dan tidak signifikan terhadap kepuasan kerja, dan variabel kinerja karyawan bukan merupakan variabel intervening antara variabel gaya kepemimpinan transformasiona dan eto</em><em>s</em><em> kerja dengan kepuasan kerja karyawan</em><em> yang manahasilnya</em> <em>me</em><em>n</em><em>unjukkan nilai signifikansi lebih dari 5%.</em></p> Nyassi Solihin Habibi ##submission.copyrightStatement## 2022-10-27 2022-10-27 24 2 192 207 10.37303/a.v24i2.251 PENGARUH FINANCIAL TECHNOLOGY TERHADAP PERILAKU KONSUMTIF PADA CIVITAS AKADEMIK UNIVERSITAS HARAPAN BANGSA PURWOKERTO http://arthavidya.wisnuwardhana.ac.id/index.php/arthavidya/article/view/243 <p>Teknologi informasi semakin berkembang pesat dari tahun ke tahun, seiring dengan pekembangan kebutuhan masyarakat akan kemudahan. Perkembangan teknologi informasi berdampak pada setiap individu maupun organisasi dalam menjalankan transaksi yang dilakukan. Penelitian ini merupakan penelitian kuantitatif untuk mengetahui pengaruh penggunaan financial technology terhadap perilaku konsumtif masyarakat. Data dalam penelitian ini didapatkan dengan menyebarkan kuesioner kepada seluruh civitas akademik universitas harapan bangsa purwokerto. Teknik pengambilan sampel dengan menggunakan purposive sampling dengan kriteria tertentu. Teknik analisis menggunakan analisis regresi dilakukan dengan uji asumsi klasik. Berdasarkan hipotesis menunjukkan bahwa terdapat pengaruh kualitas layanan OVO dan Gopay terhadap perilaku konsumtif, terdapat Pengaruh Persepsi kemudahan penggunaan OVO dan Gopay terhadap perilaku konsumtif, terdapat pengaruh Persepsi Manfaat penggunaan OVO dan Gopay terhadap perilaku konsumtif, dan terdapat pengaruh Kepercayaan pada OVO dan Gopay terhadap perilaku konsumtif.</p> <p><strong>Keyword : <em>Financial Technology</em>,&nbsp;Kepercayaan, Perilaku Konsumtif, Kualitas Layanan, Persepsi Kemudahan, Persepsi Manfaat</strong></p> Faizal Rizky Yuttama ##submission.copyrightStatement## 2022-10-20 2022-10-20 24 2 208 219 10.37303/a.v24i2.243 OPTIMALISASI DIGITAL MARKETING SEBAGAI MEDIA PEMASARAN PT KARYA SETIAWAN EKATAMA http://arthavidya.wisnuwardhana.ac.id/index.php/arthavidya/article/view/302 <p><em>adaptive of this change. By the existing of internet and social media, things are getting easier and faster which makes majority of the businesses use them as one of their tools in marketing. At this time, PT Karya Setiawan Ekatama has not maximizes its digital marketing yet to increase the customer’s awareness and survives in this tight competition. Therefore, this article discuss about optimizing digital marketing, especially social media, at PT Karya Setiawan Ekatama as their marketing media. Using qualitative method and in depth interview as the research method and data, the data will be analyzed in social media optimization (SMO) theory. Based on the analysis, PT Karya Setiawan Ekatama has to fix their official website and also Facebook account, in order to get a bigger market. Moreover, they have to add several informations about the departure schedule, route, and rates on their Instagram account.</em></p> <p><strong><em>&nbsp;</em></strong></p> <p><strong><em>Keywords</em></strong><em> : digital marketing, optimization, marketing, &nbsp;social media, social media optimization</em></p> Nadya Nur Ivany ##submission.copyrightStatement## 2022-10-20 2022-10-20 24 2 235 244 10.37303/a.v24i2.302 ANALISA PERUBAHAN TERENCANA ORGANISASI DALAM SUKSESI BISNIS KELUARGA PADA PT.TUNGGAL JAYA http://arthavidya.wisnuwardhana.ac.id/index.php/arthavidya/article/view/304 <p><strong><em>Abstract</em></strong><em>: </em><em>&nbsp;A family business is built to last a long time to come. The regeneration that has been running now needs to be developed and evaluated to improve the success of family business leaders in the current family business struggle in managing family businesses that have been successful by analyzing the roles of leaders and managers of family businesses in PT. </em><em>Tunggal Jaya</em><em>. This research uses qualitative methods and the data collection is done by interviewing the main sources and taking surveys of several prospective successors. In this study, researchers tried to study planned change with the Kurt Lewin theory method which was implemented in companies as an analysis of the success of a family business in developing a company and managing the company. From the results of interviews conducted it can be seen from the leaders of the company and parties associated with the company at PT</em><em>. </em><em>Tunggal Jaya through technological developments, global competition and demographics that increase the adaptation of which company in the future. The presence of improved performance when employees discuss and embrace the company towards improving quality together to make commitments in the company</em></p> <p><em>&nbsp;</em></p> <p><strong><em>Keywords</em></strong><em>: </em><em>Family Business, Employee Performance, Planned Change Organization</em>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p> <p>&nbsp;</p> Ummi Azizah Setiyawati ##submission.copyrightStatement## 2022-10-28 2022-10-28 24 2 245 259 10.37303/a.v24i2.304 STRUKTUR KEPEMILIKAN DAN PROFITABILITAS BANK YANG TERDAFTAR DI BURSA EFEK INDONESIA http://arthavidya.wisnuwardhana.ac.id/index.php/arthavidya/article/view/228 <p>Penelitian ini bertujuan untuk mengetahui pengaruh struktur kepemilikan (kepemilikan institusional dan kepemilikan manajerial) terhadap profitabilitas (ROA) bank yang terdaftar di Bursa Efek Indonesia periode 2010-2014. Jumlah observasi yang digunakan sebanyak 94 observasi dengan menggunakan metode <em>purposive sampling</em>. Hasil regresi berganda menunjukkan bahwa kepemilikan institusional berpengaruh positif signifikan terhadap profitabilitas bank (ROA). Hal ini menunjukkan bahwa semakin tinggi kepemilikan institusional, semakin tinggi profitabilitas bank. Namun kepemilikan manajerial tidak berpengaruh signifikan terhadap profitabilitas bank. Hal ini berarti bahwa tinggi rendahnya kepemilikan manajerial tidak akan mempengaruhi profitabilitas bank.</p> Rahmat Setiawan Fariz Fariz Henny El Fitri ##submission.copyrightStatement## 2022-10-26 2022-10-26 24 2 220 234 10.37303/a.v24i2.228