Arthavidya Jurnal Ilmiah Ekonomi Fakultas Ekonomi Universitas Wisnuwardhana en-US Arthavidya Jurnal Ilmiah Ekonomi 1410-8755 DESAIN PENGEMBANGAN MODEL BISNIS PADA START-UP SYARIHUB DI SURABAYA <p><strong><em>Abstract :</em></strong> <em>In the growing times, the competition in start-up so tight. As start-up whom have much capital modals, they will give rebate for customerto buy their product services, but as start-up whom less capital modals, they should think and make value added for customer to make them interest and want to buy their product services. &nbsp;This study aims to give recomendation for start-up such as syarihub to increase profit with Business Model Canvas (BMC) approach. This study uses qualitative methods while formulating strategies by observe and use in depth interview,&nbsp; and then analyzing them using five forces and Business Model Canvas. The result of the study have found that : add value proposition star-up syarihub with education and society program such as empower woman, empower disability, religion education, awareness of parenting, private lesson, and fun learning for kid.</em></p> <p><em>&nbsp;</em></p> <p><strong><em>Key word</em></strong><em>: Start-Up, Five Forces, Business Model Canvas, Syarihub</em>.</p> Muh. Asrori Afandi ##submission.copyrightStatement## 2021-10-17 2021-10-17 23 2 127 135 10.37303/a.v23i2.195 PERSEPSI PELAKU PROGRAM CORPORATE SOCIAL RESPONSIBILITY DI PERUSAHAAN DARI PERSPEKTIF KETERPAKASAAN <p><strong><em>Abstract:</em></strong><em>The purpose of this study is to determine the implementation of CSR in the company and interpret CSR as an obligation to the company as a result of the company law number 40 of 2007 regarding CSR obligations so that the true meaning in carrying out this CSR will be known. This study uses a qualitative method with a phenomenological approach using interpretive paradigms in explaining phenomena that occur. The results showed that the CSR program practitioners in the company considered that the CSR program established by the company had run well and was beneficial to both parties. Perceptions of corporate CSR&nbsp; program actors are significantly related to the level of implementation of CSR programs, and CSR is used as a way of life within thecompany.</em></p> <p><em>&nbsp;</em></p> <p><strong><em>Keywords:</em></strong><em> corporate social responsibility practices, Undang-undang No. 40 of 2007, corporate culture.</em></p> Doddy Affandy ##submission.copyrightStatement## 2021-12-26 2021-12-26 23 2 136 147 10.37303/a.v23i2.201 PENERAPAN MANAGING CHANGE PADA PERGANTIAN PEMIMPIN DI PT BFI FINANCE, TBK– CABANG SURABAYA 2 <p><strong><em>Abstract:</em></strong><em>In organizations and companies, changes often occur with the aim of improving business processes within the organization. When changes occur within the organization, it is not uncommon for resistanceto occur from the organization's employees. These changes can be in the form of a change of leaders in the company. This happened at PT BFI Finance Tbk second Surabaya branch when there was a change of Branch Manager. Effective change management is needed to facilitate the changes. Activities that can be carried out to produce effective change management are Motivating Change and Managing the Transition. This study aims to determine the application of Motivating Change and Managing the Transition and its impact on the change of leaders at PT BFI Finance Tbk second Surabaya branch. This research is a qualitative descriptive study using observations and interviews (in-depth interviews) to collect research data. Based on the research results, the application of Motivating Change and Managing the Transition in the change of leaders at PT BFI Finance Tbk Surabaya branch 2 assist the change efforts made by the new Branch Manager so as to reduce employees’resistance.</em></p> <p><strong><em>&nbsp;</em></strong></p> <p><strong><em>Keywords</em></strong><em>: BFI Finance, managing change, Motivating Change, Managing the Transition, change of leadership</em></p> Edo Galih Permadi ##submission.copyrightStatement## 2021-12-26 2021-12-26 23 2 148 158 10.37303/a.v23i2.202 PENGARUH KUALITAS INFORMASI PADA SIKAP TERHADAP MEREK HEXA IMAGES <p><strong><em>Abstract </em></strong><em>This study examines the influences of information quality and attitude toward brand. This study uses Hexa Images as the object of the study. Hexa Images is a multimedia services company especially for Wedding project. This study analyze Hexa Images’s Instagram account as one of its marketing tools. Using Quantitative and AMOS-SEM used for research analysis methods. Data collection through direct questionnaire with the criteria of respondent are male or female who is already plan for wedding in a short time. The measured variable in this study is that information quality and attitude toward brand were measured using a 5-point Likert scale. This study found that information quality has an influence of attitude toward brand, </em></p> <p><em>&nbsp;</em></p> <p><strong><em>Keywords:</em></strong><em> information quality, attitude toward brand, social media, Instagram.</em></p> Putri Budi Sulistiani ##submission.copyrightStatement## 2021-10-01 2021-10-01 23 2 159 168 10.37303/a.v23i2.203 STRATEGI ALIANSI PERUSAHAAN JASA PENGIRIMAN DALAM MENINGKATKAN KEUNGGULAN BERSAING GLOBAL (STUDI PADA PT. HIJAU ABADI) <p><strong><em>Abstract </em></strong><em>:</em><em>Today</em><em>,</em><em> companies are demanded to always develop and continue</em><em>sly</em><em> changes. Organizational development is one of the management systems to improve, develop, and change the company's internal operations. In the</em><em> era</em><em> industrial 4.0, companies are required to continue to make changes, if not</em><em>, it will incur</em><em> a fatal effect on the company's operational structure and impact on performance degradation. One type of organizational development that is currently rife is alliancesstrategic. The alliance strategy can</em><em>applied</em><em> with companies that have the same vision &amp; mission and need to </em><em>sharing</em><em> capabilities &amp; core competences. This is what is implemented by Hijau Abadi, implementing a global alliance strategy with shipping service companies that have 58 years of experience in the industry. This research is a descriptive study with a qualitative approach. Data collection techniques used by researchers are observing and in depth interview methods. This study aims to obtain information on the impact of </em><em>Hijau Abadi</em><em> implementing the alliance strategy and how the company can improve competitive advantage of this collaboration, and whether the alliance collaboration implemented with right partner, and whether the alliance collaboration implemented has been successfully applied by Hijau Abadi.</em></p> <p><strong><em>Key word:</em></strong><em> organizational development, alliance strategy, competitive advantage, shipping line service.</em></p> Abdul Ro’uf Farizki ##submission.copyrightStatement## 2021-10-01 2021-10-01 23 2 169 176 10.37303/a.v23i2.204